Revelator DSP Pitching

Modified on Fri, 10 Jul at 8:48 PM

As a Revelator client, you can submit priority releases distributed under your Revelator deal for potential promotional and editorial opportunities across multiple DSPs using the Revelator Priority Release Submission Form.

Our Artist & Label Services team reviews each submission and identifies relevant opportunities based on factors such as genre, language, territory, artist activity, audience growth, release strategy, and DSP editorial priorities.

Important This form is only for releases distributed under a Revelator deal.

Before you submit

Only submit releases distributed under your Revelator distribution agreement.
Submit your highest-priority releases only, with a maximum of 3 submissions per week.
Submit your release at least 4 weeks before the release date or desired promotion date whenever possible.
Include complete marketing plans, artist activity, campaign assets, and relevant performance data.
Continue using direct DSP pitching tools such as Spotify for Artists and Amazon Music for Artists where available. This form provides additional distributor-level opportunities.

What DSP opportunities does the form cover?

The form supports potential promotional and editorial opportunities across Revelator’s DSP network, including major streaming services, regional platforms, and social platforms.

Our Artist & Label Services team reviews submissions and matches releases with relevant opportunities based on:

Genre, language, and target territories
Artist status, audience engagement, and platform activity
Marketing strategy and promotional plans
Content quality, artist story, and alignment with DSP editorial strategies

Note Available opportunities and DSP requirements can change over time. The questions in the submission form may be updated to reflect current DSP preferences and policies.

Can I pitch to specific DSPs?

Yes. You can identify the DSPs that are most important to your campaign in the submission form.

Include details about the artist’s activity and marketing plans for those platforms. For example, highlight a planned YouTube Shorts campaign, strong playlist history on Deezer, momentum on TikTok, or a large and engaged audience on a particular service.

DSP editorial teams value artists who actively engage with their platforms, so providing specific and relevant information can strengthen your submission.

What releases should I prioritize?

High-performing artists

Prioritize releases from artists with a proven track record, strong audience growth, meaningful fan engagement, successful previous campaigns, or notable performance metrics.

A strong marketing plan is still essential. Explain why the release matters, what activity supports it, and why it has the potential to connect with listeners.

Priority emerging artists

Emerging artists can also be strong candidates for DSP support. If an artist does not yet have significant streaming data, focus on what makes the release and campaign stand out.

Highlight compelling artist stories, creative direction, community growth, press coverage, live activity, collaborations, scheduled shows, or other early signals of momentum.

Trending releases

Songs already gaining momentum through streaming growth, social platforms, user-generated content, or cultural moments can attract DSP interest.

Include specific metrics such as streaming increases, social engagement, video creations, audience growth, or other measurable activity whenever possible.

Tips for creating a successful DSP pitch

DSP editorial teams review a large volume of music every day. Your pitch should quickly explain the sound, audience, story, and momentum behind the release.

Start with the music

The first sentence of your pitch should describe the mood, genre, emotions, and listening moments the song complements. This helps editors quickly understand where the release may fit before they hear it.

Follow this with one standout artist achievement or an important piece of context, such as streaming growth, touring, media coverage, regional recognition, fan engagement, awards, previous campaign success, or cultural relevance.

Example: established artist pitch

“Stay With Me” is an emotional alternative pop track built around intimate vocals and cinematic production, positioned for sad pop, acoustic pop, and late-night listening audiences. The release follows strong growth from the artist’s previous campaign, including 12M+ streams, additions to Spotify New Music Friday in 8 markets, and BBC Radio 1 Future Artists support. The campaign includes a £15K digital advertising budget across TikTok, YouTube, and Meta, a creator campaign with 75 confirmed videos, and a 12-date European tour including London, Paris, Berlin, and Amsterdam around release week.

Example: developing artist pitch

“No Sleep” is a high-energy Afro-house track combining melodic vocals with club-focused production, targeting dance, Afro electronic, and summer playlist audiences. Early DJ support includes plays from Black Coffee and Keinemusik, with additional promotion planned through a global creator campaign, club promo, and electronic music press. The artist’s previous single reached 3M streams after gaining traction from DJ support and user-generated content across TikTok and Instagram Reels.

Example: catalog opportunity pitch

Originally released in 2016, “Falling” is seeing renewed global activity after a TikTok trend generated 250K+ video creations and increased daily streams by 400% over the past month. The campaign will build on this momentum with creator partnerships, new short-form content, and targeted advertising in the US, Brazil, and Mexico. The track was previously synced in a Netflix series and has now surpassed 50M lifetime streams.

Additional pitch tips

Be concise: Keep your pitch clear and focused. Editorial teams value information they can understand quickly.
Be specific: Explain what makes the artist, song, or campaign distinctive.
Use data: Include audience growth, platform insights, playlist history, social engagement, and other relevant performance indicators.
Tell a compelling story: If you do not have major metrics, highlight meaningful fan responses, regional activity, cultural context, or the artist’s role within their genre or community.
Be prepared: Have a complete marketing plan, high-quality images, campaign assets, and working links ready before submitting.

Why is a consolidated marketing plan important?

Distributor marketing works best as part of a coordinated campaign involving the artist and their wider team.

The Revelator submission process may create additional DSP opportunities, but active promotion across social media, content, press, touring, advertising, and fan engagement remains essential.

Releases supported by clear promotional plans and visible artist activity may be prioritized over submissions with limited campaign information.

Should I still pitch through Spotify for Artists and other DSP tools?

Yes. Direct pitching tools such as Spotify for Artists, Amazon Music for Artists, and other DSP-specific opportunities are managed independently by the artist or their team and should remain part of your release plan.

The Revelator Priority Release Submission Form complements these efforts by providing additional distributor-level opportunities.

Can I submit already-released or catalog content?

Yes. Although many DSP opportunities focus on upcoming releases, newly released and catalog content may also be submitted when there is a relevant promotional moment.

Release stages may include:

Upcoming: The release is not yet live.
Newly released: The release went live within the previous 12 weeks.
Catalog: Any older release from your catalog.

Relevant catalog opportunities may include:

Anniversary campaigns
Reissues
Physical releases
Tour announcements or major artist moments
Tracks gaining renewed momentum on social or UGC platforms

Note Submit your pitch at least 4 weeks before the release date or desired promotion date, regardless of whether the content is upcoming, newly released, or catalog.

Coordinating a major artist release

If you are planning a release for a major, globally established, or high-profile artist, notify your Revelator representative as early as possible, ideally 3–6 months before the release date.

Large DSP campaigns often require significant lead time to coordinate global promotional opportunities. Early communication gives our team the best chance to plan effectively and support your campaign.

Can I submit releases in bulk?

No. The form is designed for carefully selected priority releases rather than bulk catalog submissions.

Editorial teams manage a high volume of content, so prioritizing your strongest releases and campaigns gives each submission a better chance of receiving meaningful consideration.

Will I receive feedback on my submission?

Our team reviews submissions and works to identify relevant opportunities. However, we cannot guarantee that every release will be pitched, receive DSP support, or receive individual feedback.

Some DSPs provide playlist or campaign inclusion notifications directly through their artist portals. We may also share confirmed opportunities when they are communicated to us, but we cannot guarantee visibility into every placement.

Setting expectations for submission outcomes

Revelator retains discretion to review, curate, and prioritize submissions based on DSP requirements, campaign strength, release information, and available opportunities.

Important Submitting a release does not guarantee that Revelator will pitch it to a DSP, or that a DSP will provide editorial placement, playlist inclusion, marketing support, feedback, or any other promotional opportunity.

Ready to submit?
Open the Revelator Priority Release Submission Form.