What is the Instagram/Facebook verification badge, and what is its purpose?

The Instagram/Facebook verification badge (often referred to as the blue tick) signifies that an account belongs to a highly searched, authentic notable public figure. It's a way for Meta to help followers distinguish between official accounts and fake or unofficial ones. However, not all well-known accounts are verified, and the verification process is at Meta’s discretion.

How can I apply for an Instagram/Facebook verification badge?

On your Instagram profile, go to the Menu icon (three horizontal lines) > Settings > Account > Request Verification: Instagram will provide you with a form to request verification. After you fill out the form with the requested information and submit it, Instagram will review your request and notify you of their decision via a notification in your Instagram account.
For Facebook verification, visit this link: Request a verified badge on Facebook and follow the simple instructions.

Who can apply for Instagram/Facebook verification badge?

Meta has strict requirements on who may apply for a Verification badge:

  • The profiles must represent a well-known, highly searched-for person, brand, or entity.

  • The submitted profiles should be authentic (represent a real person or entity), unique (only one account per person/business can be verified), and complete (must be a public figure, have a bio, a profile photo, and be active on the target Meta service when the application is submitted).

  • The submitted accounts and all involved users must follow Facebook's Terms of Use and Community Guidelines.

  • All information submitted with your request must be truthful and reflect your own professional representation. Submitting a request using sponsored articles, false information, or charging a fee for verification or similar services is strictly prohibited.

  • If your request is denied, please do not resubmit the request unless there is new information that is likely to have a direct impact on the decision that was made.


The most important factor in page verification is the existence of public media coverage on the artist (sending links to other social media platforms might not be sufficient). These should not be opinion articles and must be from notable media outlets. Please note that there are no rules around the number of followers: a high number of social media followers does not guarantee that your verification request will be granted.

Can Revelator apply for an Instagram verification badge on behalf of its distribution clients?

Revelator handles verification requests on behalf of its distribution clients only in specific cases and at its own discretion. If you are a Revelator distribution client and you have an artist that meets Meta’s guidelines above, you can reach out to support@revelator.com with a link to the account you want to verify and a link to at least one non-sponsored, non-P.R. media article about the artist from a notable media outlet.