Assess the impact of an ongoing digital marketing campaign >> Trends, Engagement Analytics, Track Benchmark.
Identify growth drivers and attribute streaming anomalies >> Trends: Week-to-week Performance Breakdown
Assess the impact of a new editorial playlist addition on streaming performance, engagement and audience composition >> Programmatic Insights, Playlist Analytics
Find the songs in the artist catalog that could be used to spearhead a localized marketing campaign >> Engagement Analytics
Target digital advertising campaigns toward the most engaging parts of the artist-audience >> Audience Insights, Engagement Analytics
Extract the audience profiles for the best-performing playlist placements (in terms of consumption & engagement) to educate marketing and playlisting strategies >> Playlist Analytics
Locate tracks in the artist catalog picking up organic traction on TikTok to run TikTok campaigns on >> TikTok Analytics
Find the tracks in the artist catalog with the strongest algorithmic profile: locate tracks with the best engagement rates on algorithmic placements & autoplay features>> Programmatic Insights, Engagement Analytics
Assess the seasonality of streaming consumption to time marketing activities to days of the week/months of the year the artist-audience is most active >> Trends: Daily Details
Determine the success of the latest single in comparison to the previous release>> Track Benchmark
Marketing Dashboard use cases Print
Modified on: Sun, 24 Jul, 2022 at 10:34 AM
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