Marketing Dashboard use cases

Here are a number of sample use cases that our customers find useful in assessing their consumption data in Data Pro

1. Assess the impact of an ongoing digital marketing campaign >> Trends, Engagement Analytics, Track Benchmark.

2. Identify growth drivers and attribute streaming anomalies >> Trends: Week-to-week Performance Breakdown

3. Assess the impact of a new editorial playlist addition on streaming performance, engagement and audience composition >> Programmatic Insights, Playlist Analytics

4. Find the songs in the artist catalog that could be used to spearhead a localized marketing campaign >> Engagement Analytics

5. Target digital advertising campaigns toward the most engaging parts of the artist-audience >> Audience Insights, Engagement Analytics

6. Extract the audience profiles for the best-performing playlist placements (in terms of consumption & engagement) to educate marketing and playlisting strategies >> Playlist Analytics

7. Locate tracks in the artist catalog picking up organic traction on TikTok to run TikTok campaigns on >> TikTok Analytics

8. Find the tracks in the artist catalog with the strongest algorithmic profile: locate tracks with the best engagement rates on algorithmic placements & autoplay features>> Programmatic Insights, Engagement Analytics

9. Assess the seasonality of streaming consumption to time marketing activities to days of the week/months of the year the artist-audience is most active >> Trends: Daily Details

10. Determine the success of the latest single in comparison to the previous release>> Track Benchmark